Insights
Notes from the work. Plain answers to the questions clients ask.
Short, practical articles on websites, apps, AI and running digital work in Arabic and English.
- 4 min read
Bilingual Arabic and English websites: how to do it properly
A bilingual site is more than a translated one. Arabic changes the direction of the layout, the type, the forms, and the way search engines see the page.
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AI chatbots for business: what they can do and how to start
An AI chatbot can take the repeat questions off your team's desk. It works best with clear limits, a record of every conversation, and a person one step away.
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Website or mobile app: how to choose for your business
Most businesses need a website. Fewer need an app. Here is how to tell which one your customers will actually use, and when it makes sense to build both.
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